Value

Explain why Wal-Mart or Sears cannot effectively create a voguish counterculture image. Sears and Wal-Mart cannot create a trendy counterculture because of the very reputation of companies, the market they have chosen to tar construct, and the location of their computer storages. Wal-Mart is trying to mintle well known and trusted products with penetration pricing sometimes loss leader pricing as they try to render to every demographic. They have done it with great success in spite of some criticism in how they compensate their employees. The social surroundings has always valued scarcity and associates cool products with a proud price which is the opposite of what Wal-Mart is trying to accomplish. Sears on the other hand has higher priced and higher quality items barely is still secure selling mass produced retail items from companies like the clothing fibber Nautica, the appliance manufacture, Kenmore, or the power tool producer, Dewalt which are on the whole still main stream thus not trendy companies.. Unlike urban Outfitters, who tries to locate their stores in younger pelvic girdle areas of major cities, Universities and away from malls, Wal-Mart and Sears have chosen to locate their stores where it is most(prenominal) convenient for the consumer.

Urban cities and around Universities are generally where club tells us we should shop if we are looking for exclusive and exalted items not down the street from our homes. Also every Urban Outfitters store has a unique environment and creates a shop experience when Sears and Wal-Mart Stores are all the same and want their customers in and out as fast as possible to choke room for the next customer. When consumers are shopping at Wal-Mart and Sears they are not looking to find products that fit in with the counterculture but merely well known trusted goods and services at a great value. (Kelly and McGowen, 2010) Could the big box stores sell switch identical to Urban Outfitters? Explain your answer. Big box store could not sell merchandise identical to Urban... If you want to get a full essay, order it on our website: Ordercustompaper.com

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