Customer Relationship Management with Respect to Recurring Deposit Account of Sbi...

foundation OF TOPIC TOPIC To make comparative analysis of node relationship Management with rate to Recurring Deposit Account of SBI and ICICI. INTRODUCTION fetch of Customer Relationship Management is to produce Customer virtue. leash major drivers of customer equity are: 1.Value truth: This measures the customer perception about benefits relative to its cost. The sub drivers of rate equity are quality, price and convenience. 2.Brand Equity: Customers subjective and intangible assessment of the brand beyond the designly perceived value. The sub drivers are customer brand awareness, customer attitude towards the brand, customer perception of brand ethics 3.Relationship Equity: Customers tendency to stick to the brand above and beyond the objective and subjective assessment of its worth .Sub drivers of relationship equity includes homage programs, community building programs and knowledge building program. BASIS OF COMPARISONS With the begin to make comparative analysis between the two Banks with respect to Recurring Deposit facilities, is done considering following factor: ?Dissatisfaction train of customer ?Reinforced customer ?Convenience ?Benefit and facility ?Increase in customer revenue Customer-Product positivity analysis is to compare the most profitable segment for the bank.

INTRODUCTION OF CRM INTRODUCTION CRM is a set of strategies, processes, metrics, organizational culture and engine room solutions that enhance an organizations ability to see the differences in its customers and prospects port and needs, track new opportunities to better serve their customers and act, instantly and profitably, on those differences and opportunities. Recently CRM has taken a center stage in the backup world with businesses concentrating on saving money and increasing wampum by redefining internal processes and procedures. It costs a company dramatically less to... If you want to get a full essay, mold it on our website: Ordercustompaper.com

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