Chapter 1 1.List your activities for the first two hours after you woke up this morning. soon indicate how selling affected your activities. Morning grooming Check weather score and drink coffee Get dressed Get in vehicle and circle on morning talk show station Drive to work The products I use in the bathroom, the coffee I drink, and the clothes I wear are influenced by merchandising. The commercials convinced me to try slash products, toothpaste, and the coffee I drink. Marketing may persuade wiz to try a new product but lastly the product or services must live up to the hype to keep consumers coming back. 2.If a producer creates a really revolutionary new product and consumers can get a line about it and purchase it at a website, is any redundant merchandise effort really necessary? Explain your intellection? If consumer can learn and purchase the new product on its website, additional selling would not be necessary. The purpose of marketing is to publicize to consumers about a new product and where to cloud it. If all the consumer in ground levelation is available on via website then it is unessential to have additional marketing. 3.Distinguish between the micro and large views of marketing. Then explicate how they are interrelated, if they are.
The view of micro marketing are a set of activities performed by organizations and macro marketing is a view as a social assist or the emphasis how the whole marketing system work overall. Micro and macro marketing are interrelated as a process. Micro marketing is part of macro marketing system. Macro directs an economys flow of goods and services form producers to consumers in a way that effectively matches supply and pauperization and accomplishes the objectives of society. 6. Define the functions of marketing in your own words. Using an example, explain how they can be shifted and shared. The functions of marketing are buying, selling, transporting, storing, standardization and grading,... If you penury to get a full essay, order it on our website:
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