Frasier Case Analysis

Theory and Practice of Negotiations Frasier In 2001 negotiations began with NBC and paramount in vow to keep the hit TV Frasier on NBCs network. Paramount, the studio apartment that produced the show, threatened to move Frasier to CBS, Paramounts sister network, if NBC did non agree to a substantially higher license fee than the one it was currently paying. Both had competing interests and several factors were taken into consideration before the negotiations began. Paramount and Kelsey Grammer (Frasier), who the show was centered around, had personal interest. Both fatalityed a 3 year extension so that Kelsey could rank in history. Kelsey wanted to be an actor with having a 20 serial run in television for the record of longest? course primetime television character in TV. Without Kelsey (Fraiser), Paramount and NBC would not assimilate a series. NBC however, did not see Frasier has having an additional 3 eld of life and did not want to invest in opposite 3 years. They also deemed Paramounts price per sequel as too high and wanted to minimize the harm of revenue. What is NBC BATNA? BATNA stands for Best Alternative To a Negotiated Agreement. In other words BATNA means what do you do if you do not reach a deal?

I believe NBCs BATNA was to buy a comedy show such as Dharma & Greg from another network such as ABC. NBC was looking or considering a comedy show that would give NBC the same size of it viewing audience that Frasier was drawing. If this was to happen, NBC knew that this would face a bidding war among networks for top TV programs, subsequently networks vying for each other programs and cause an increase in programming cost for all networks. Inasmuch, NBC understood that they were the only network left without a partner in the movie business unlike ABC & CBS that had consolidated with the sport and media industry which left them more vulnerable and risky when seek to compete in the bidding war game. ? What is Paramounts... If you want to get a full essay, order it on our website: Ordercustompaper.com

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