Marketing Paper

Running Head: IMPORTANCE OF MARKETING Importance of Marketing Simone Green MKT/421 December 20, 2010 K. De Simone exposition of Marketing In a moral formal setup, business and non-business establishments be also involved in market. The products that atomic number 18 marketed can be goods or services. A place, an idea, an individual or even a cause, can be marketed (Rapacz & Reilly, 2008, pg. 20). Many management thinkers consider marketing to be most critical function of a business. In a business organization, the marketing division generates the revenues essential for the selection and growth of the firm, the finance department manages these revenues and the department like R&D, production or manufacturing uses them to create products and services (Kotler, 2002). But the trustworthy challenge to the markets lies in generating those revenues profitably, by satisfying customers in a socially responsible manner (Esslemont & Lewis, 1991, pg. 1). In my point of enamour marketing is an activity of producing, promoting, and providing goods and services to customers and businesses. It is a process of creating and directional an organization to sell goods or services that people are willing to buy. Marketing builds and maintains a preference for a special(prenominal) product and company within the target market.

It involves acquisition of unseasoned customers and retention of existing customers. American Marketing Association was proposed comment of marketing in 1985, which is as follows: Marketing is the process of provision and executing the conception, pricing, promotion and distribution of ideas; goods and services to create tack that satisfy individual and organizational objectives (Wilson & Gilligan, 2005, pg. 3). According to the E. Jerome McCarthy Professor of gelt State University Marketing is the performance of those activities, which seek to accomplish an organizations objective by anticipating customers or clients need and directing a flow of... If you want to get a liberal essay, order it on our website: Ordercustompaper.com

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