Marketing Plan

Marketing Strategy and tactics: PRICE : Price of bang-up is peerless of its USP because we managed to footing it be misfortunate the prevailing market price of our major competitors in energy drink industry. The price of a 300ml Groovy drink would be Rs. 18 where as its major substitutes are being sold at Rs. 20. The only brat in this price strategy is the psychology of customers that the higher(prenominal) the price, the higher the value of a drink. Therefore to overcome this we invite to make sure that customer ones buy a smashing drink he must find it so racy and pleasurable that he contradicts his own concept and replace it with you mess even find a value at low price. PRODUCT STRATEGY: The Groovy drink ordain be available with two different flavors Pink for girls and amobarbital sodium for boys according to their taste preferences. Groovy pass on also be available in a bundle pack named hit the hay Pack which includes a Pink bottle and a muddied bottle and will be launched on 14th February (Valentines Day). progress: To initiate strong awareness about Groovy throughout the generation Y consumers and to win market share we will use the strategy to promote through Media, Radio, Internet (Facebook), sms marketing, Billboards (Billboards of areas wish well Gulshan-e-Iqbal, Nazimabad, F.

B Area, Gulistan-e-Johar, Defence, Clifton and bahadurabad will be targeted), Stalls at different Universities, Concerts, optical marketing through banners at bus stops and signals and muscularity selling by influencing retailers to prominent the Groovy bottles at tenderness shelves and counters. PACKAGING: The packaging of the Groovy bottles will be through in Plastic bottles with Groovy Label on one side and ingredients and manufacturers information on other(a) side. The Groovy label which contains Groovy logo will be slightly different for Girls and Boys bottle i.e. with pink and blue accentuate colour respectively. The screw bottle cap will be used with matching colour according to logo. The bottle is knowing to be gripped easily by having... If you want to get a full essay, order it on our website: Ordercustompaper.com

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