Mktg3001 Summary

MKTG3001 - Week 11 Summary B2B Marketing take channel Marketing Channel - think customers & angstrom unit; suppliers. - Structure the channel so all tasks performed at optimum. - Channel structures determines which channel members undertake which functions & tasks. - Performs takes to effect as sale and vacate products - Direct Distribution > Manufacturer has in full righteousness to perform all channel tasks > May be take due to the customer needs and size. - Indirect Distribution > Use of conversational partner in the channel > Business channels involves fewer alternatives - Variety Of Channels Often Necessary > Because different tasks require different products/segments > Different purchasing influences require skills of different middleman - E_channels Now Used By Business Marketers Marketing Channels Goals & Objectives - Maximise Market Access > How work line channels enable a supplier to reach, develop & serve targeted segments & customer firms. - Optimise Value Added > How business channels elicit products and services channel partners to contribute to the suppliers market offering.

- Minimise Cost To Serve > The total expenditure required to deliver the intended TCE Direct Sales Approach - Viable when: - Customers boastfully & well defined - Customers insist on direct gross gross revenue - Professionalism indispensableness - Complex products - Sales involve extensive negotiations - Involves complex sales opportunities - Seller needs to control the process to ensure suitable implementation of total product package - High perceived bargain for risk by customer and expertise required by seller Indirect Distribution & Multichannel Models Indirect Distribution make WhereMultichannel Models - Markets fragmented & widely dispersed- Multiple sales channels used - Low transaction amounts prevail- Can enhance total customer experience & profitability - Buyers typically leverage a number of items... If you want to get a full essay, order it on our website: Ordercustompaper.com

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