Tanishq: Positioning to Capture Indian Women’s Heart

|Tanishq: Positioning to capture Indian Womens Heart | |A Case Analysis | |Submitted By: Amit Goel | | | |Word Count \ 1724 wrangle | Industry Overview: i. India is the largest consumer of gold in the homo to be followed by China and Japan. India is emerging as worlds largest trading midpoint of this commodity with a target of US$ 16 bn. particularise for 2010. ii. Placed against targets to achieve 65 percent of the international marketplace by 2010, Indias gem and jewelry industry has registered an majestic 21.33 percent growth in exports iii. India dominates the worlds subjugate and polished diamonds (CPD) market. In value terms, the country accounts for approximately 55 percent of global polished diamond market and virtually 9 percent of the jewellery market. According to GJEPCs provisional estimate, edit and polished diamonds registered 19.06 percent growth in exports at US$ 7.11 mn. iv.

India accounts for 80-85 per cent of the worlds CPD market in the great unwashed terms, 55-60 per cent in value terms and about 90 per cent in unit terms. Other major players in the global CPD market are Belgium and Israel.  v. Surat contributes 90 percent of Indias come in diamonds exports. vi. Indias domestic branded jewellery market is estimated at US $150 bn. vii. There are 13 bullion merchandise banks in India. viii. Indias Gem and Jewellery Exports Promotion Council (GJEPC) is aiming at crook India into an International Diamond Trading Centre. ix. Since India already enjoys 80-85 per cent of the world CPD market, scope for further growth in diamond exports is limited. Hence, if Indias gems and jewellery sector is to substantially increase exports, the best bet lies in the jewellery sub-sector. Given the fact that the global market for stone-studded jewellery is expanding, there is scope for expansion in... If you want to get a full essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!