Target Market Home Delivery

TARGET market place place Instead of building a vexation around a preconceived concept, we conducted market research and construct a concept around our consumers. Our market segmentation place the following primordial drivers as areas of opportunity to serve DShuk Café guests with home delivery of DShuk Café collection of menus. The main place market is quite simple because we focusing of a firm local resident customer base. DShuk Café really foreboding and response to increased for quality food with fast value of home delivery. This is a recognition that many of the customers prefer to proficient use home delivery service because they do non expect the time to cook themselves. Nowadays people have busy lifestyles that ask for something fast that make us search our best to serve our foods as fast as potential and make our customers be in pleasure to time enrapture their foods. Take home delivery service that we provide allows a customer to enjoy already our prepared foods in their home. MARKET SEGMENTATION DShuk Café focuses on the middle and upper income customers for all level of the age. The dominant target market for DShuk Café is a repair stream of local residents in Petaling Jaya. Personal and expedient customer service at a competitive price is key to maintaining the local market share of this target market.

Our analysis is found on a list of our potential customer groups which is oppose a market segment. * Local Residents * Families * Business Person * laid-back end single * Working Customers * Students Below is market analysis of market segmentation Market Analysis| | | Year 1| Year 2| Year 3| Year 4| Year 5| Potential Growth| Growth| | | | | | Local Residents| 25%| 12,406| 12,778| 14,184| 14,609| 26,425| Families | 20% | 9,925| 10,223 | 11,348 | 11,688| 21,141 | Business Person| 19% | 9,429| 9,711| 10,780| 11,103| 20,083| High End Singles| 17% | 8,436| 8,689| 9,645| 9,934|... If you want to get a full essay, fiat it on our website: Ordercustompaper.com

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