To Examine Costco's Wholesale Business Model

The Objective… To examine Costcos wholesale business model, Mission, and outline related to the year 2008 and how those factors relates into industry success. Summary Revenues of 71 Billion 550 Warehouses Operates in: 40 States 9 Countries $137 million honest sales/warehouse 141,000 square feet/warehouse 143,000 employees worldwide more(prenominal) than 1.4 million transactions/day Background ?CEO: James Sinegal ?Headquarters: Issaquah, WA ? extraction: Seattle, WA 1983 ?Stock Symbol: COST (NASDAQ) ?Founders: James Sinegal & Jefferey Brotman corporate Strategy Cost strategy oPenetration Pricing oBelow the bound Promotion oNo frills Diversion Buying Strategy o jimmy hunt shopping experience Products Sundries which embarrass candy, snack foods, alcoholic and non-alcoholic beverages, and alter supplies Hardliners which include major appliances, hardware, electronics, and sporting goods Soft liners including apparel, jewelry, and small appliances refreshed food sales, like meat and baked goods Other items which include gasoline, pharmacy sales, and Costcos one-hour photo development.

Customers (Who) Costco tar compasss independent small business owners who fork over typically $100,000 or more of personal income Actual average Costco customer is women in large householders with income of $50,000 or more Most pop with Hispanic and Asian ethnic groups Typically customer visits 8-11 propagation per year Customer Needs (What) Quality Products Relatively Low Prices Convenience Reliability rank and file (How) Gold Star Member = $ 50 Business Member = $ 50 executive director Member = $ 100 Membership fees allow Costco to maintain low margins Products (How) Costco focuses on selling products at low prices, at very high up volume. Goods are usually bulk-packaged Marketed primarily to large families and businesses. If you want to get a full essay, order it on our website: Ordercustompaper.com

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