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Environmental Scan Paper Teneisha ClarkeEnvironmental Scan Paper Starbucks and slap-upson brothers ar both coffee bean franchises with huge opportunities and way of life for growth and expansion. In this paper the knowledgeable and external environments of both companies pass on be examined to determine what advantages and or disadvantages exist for the companies. By the end of the paper the reader will be well informed on both franchises swelled him or her ability to forecast for future investment purposes. Starbucks Starbucks is a lodge that prides itself on the quality of the coffee it produces. Having acquired Seattles trump coffee company in 2003, Starbucks continues to exemplify its ability to change and grow. The chart listed below shows the growth potential starbucks has as a company. It also shows some of the weaknesses that currently exist and needs room for improvement.

Strengths| Weaknesses| Opportunities| Threats| * Established logo with a brand that has been developed in the coffee industry| * Product pricing (expensive) * Majority of company focus seems to be on expansion| * Growing commercialize in natural and green product| * Competitors are change magnitude (McDonalds, Dunkin Donuts)| * Over 15,000 franchises across the globe and 10,757 in the Unites States alone| * Competitors are increasing (McDonalds, Dunkin Donuts)| * Incorporating alcoholic beverages to the menu allows increase in revenue| * Rise in the cost of coffee and dairy products.| * Good relationships with suppliers and customer loyalty.| * Too many eggs in the equal basket. Starbucks need to expand its portfolio to include internationalist markets.| * Expansion to international markets and untouched territory.| * Economy| * Value employees with a friendly study environment| | | | Goodson Brothers Unlike Starbucks, Goodson Brothers Coffee Company has been dedicated to severe quality in all of its coffee products. Their... If you want to pass a full essay, order it on our website: Ordercustompaper.com

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