Assignment 3. Contemporary Issues In Integrated Marketing Communication (imc)

NameUniversityCourseTutorDateArticle Review common topaz , S . 2002 . Can consumers scepticism be mitigated by claim objectivity and claim extremity ? Journal of selling Communications Vol . 8 , pp . 45-64Tan s (2002 ) analysis of consumer view of advertisements is based on idea that not all commercials are believable or provide the true picture of commodities depicted therein . Tan has specifically listed for qualities of effective advertisement . First , the commercial has to be believable in consumer eyes second , the ad take to be credible passing message third is that consumers pauperization to see the product being advertised as highly desirable and therefore lead to making purchase decisions . fourthly , the commercial needs to be of greater informational value to consumers . This path that effective advertisements are the ones which provide consumers with new information that helps in decision making processes . Poor information leads to the making of do by choices that make consumers to avoid the advertised products and even respective lodge s goods again .

At worst , consumers have greater puzzle out on each other and could therefore lead to devalued spreading information on how specific confederacy advertisements slip away to be duping consumers to purchase defective products . Such occurrence has a long term effect on respective company s revenue and market share . Consumer watchdogs might further starting time investigating the accused company and cause disruption in production and marketing processes . The management would end up expend valuable time attending to hearings with authorities instead of develop long term strategies for their businessesIn understanding that...If you want to get a full essay, order it on our website: Ordercustompaper.com

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