Apple Eat Themselves

apples beat themselves.

Article Review

MEMORANDUM
UNIVERSITY OF

DATE:
TO:
FROM:
RE: apples eat themselves; Macleans, 4/10/2006, Vol. 119 Issue 15, p30-30, 1p, 1

ARTICLE SYNOPSIS

In 1978, orchard apple tree Corps, which was formed by the Beatles to oversee their business interest, created a logo which was a shiny green Granny Smith apple. In 1980 George Harrison noticed that a calculating machine smart set had an apple as their logo to and felt that it would contravene what was already established as their logo and business.

LEGAL ISSUE

Apple Corps sued Apple the computer connection for the office of their trademark. The two companys resolve the issue by settling in an agreement that Apple the computer company would use the logo for the sole use of computer related item and not music related.

managerial PERSPECTIVE

In the case of Apple Corps vs Apple the computer company there is not a clear love outlet on behalf of Apple Corps, there is a departure of over 26.5 million dollars for Apple the computer company. The loss was due to liquidation that was brought to the courts because of trademark infringement.

On March 24,1980 the Beatles released an record album in the US titled Rarities which went Gold on the US market.



I believe this problem could have been avoided. The Beatles were a very(prenominal) popular group. Apple the computer company would have cognize that the Apple logo belonged to the Beatles Apple Corps. Therefore the use of the trademark, which I have not been able to verify if it was under secure in the US or not, should have been requested by the Apple the computer company. Apple the computer company did not request the use and Apple Corps and Apple the computer company was sued and Apple Corps was granted an $80,000 settlement .Part of the settlement agreement stated that Apple the computer company was not to enter the music business, and Apple Corps agree not to enter the computer business.

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