ON MARKET SEGMENTATION
Some businesses like Tube Investments of india need to move into different commercialise divisions as they simply can not move over not to be in them they mystify to learn about the market by researching it deeply and finding out the parts that fall curtly of what they are able to provide.
last year ti cycles exchange 2.8 million and this year they want to sell 3.1 million this is supposed(prenominal) to be a natural increase as this i a significant amount they will have to cave in believe changes or expand.
By leaving a large segment of the market uncompleted by you may also cook companies a lee way into you own e.g. if they start merchandising cheaper bikes they may grow to start producing in the same market as you own.
Companies doing this must be careful as they do not want to waste funds by tone ending into a market segment unprepared.
they will simply go in thinking they will hang on until they have a decent customer base and will go from there but if this does not happen and for example you make a mistake in the marketing and your product is not seen by the market you will eventually be throwing money into a sinking ship.
Big corporations may have a department that looks for markets that they can enter competitively for example coulomb cola have segmented in to a large amount of different markets and they do this as they can afford to take risks.
In conclusion TI cycles where doing this as they did not want to leave this segment unoccupied.
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