Fast Food

1.Customers tastes have changed in the fast forage industry in several significant ways in recent years:
Sales growth in the US has slowed to below average in recent years callable to customers seeking healthier alternatives.
Customer perception of chinchy and greasy fast feeds is curtailing sales.
Drive- finished customer percentage has join ond to 65% of sales.
changing customer tastes have caused sales growth in the US to slow below the industry average. As a receipt McDonalds has turned to dynamic market expansion, new products, and finical promotional strategies. In addition McDonalds seeks to shed the cheap and greasy image and increase the speed of their drive-through delivery.
2.The fast food industry has opposeed vigorously to recent changes in customer tastes defile offering healthier products, redesigning their physical environment, like the McDonalds upscale Cafes, and putting emphasis on increasing drive-through efficiency which could increase sales more than $50K per year on average.
3.One of McDonalds greatest strength is the fact that it is still the industry draw with greater worldwide presence than any of its competitors.



McDonalds, as a pioneer in the fast food industry, has gone through many changes over the years and has the corporate experience to respond positively to market adversity. McDonalds continues to ply to families with indoor function areas and markets aggressively to many segments with television campaigns designed to attract youth and old.
4.It stands to reason that any business should focus on some(prenominal) retaining, and expanding on their core customer base. It is no different for McDonalds, they should cater to heavy users while attracting new customers and finding new ways to service their current customer base.
5.Jack Greenburg should focus on creating a new, healthier, cosmopolitan image and forget about the macintosh Attack days which invoke images of heart failure. It is time to bear on onward and upward. Mr....If you want to get a full essay, hunting lodge it on our website: Ordercustompaper.com



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