On November 1, 2011 Bon Secours Virginia is set to liberal the St. Francis Watkins concentre in Chesterfield, Virginia. Marketing for the new facility consists of commercials, billboards, and bragging(a) posters in their sure facilities; allowing consumers to obtain information on the functional run and the exact location of the facility. The center also affords current practicing physicians the opportunity to expand their customer base. Finally, the center will give ear Bon Secours in reaching more of its tar masturbate market in an up-and-coming area.
The Four Ps
According to Berkowitz, an organization must develop a point of intersectionion, determine the price customers are automatic to pay, identify what place is most convenient for customers to purchase the product or access the service, and finally, promote the product to customers to let them turn in it is available (Berkowitz, 2006, p. 4). Instead of offering a tangible product or good, the Watkins Centre offers medical services. The services offered by St.
Francis Watkins Centre include:
A freestanding 24/7 emergency department
Diagnostic imaging including MRI, CT and X-Ray
100,000 square foot physician medical office buildings
Breast Center
Laboratory
Physical therapy and sports medicine services (Bon Secours Virginia, 2011)
Another service offered by the center is convenience. The Watkins Centre offers on-site diagnostic and imaging centers that will enable patients to have a productive one-stop experience (Bon Secours Virginia, 2011). The center will also put forward faster results from tests and easier referrals to St. Francis Medical Center.
Pricing for services available at the center is not available. Many patients seen will have indemnification or other forms of payment. If not, Bon Secours offers a Care Card philanthropy program to assist uninsured patients with their bill. If uninsured patients are over the income limits to qualify for the Care Card Bon Secours also offers an...If you want to get a full essay, order it on our website: Ordercustompaper.com
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