BUS599: Strategic Management
Strayer University
The purpose of this paper is to valuate JetBlue Airways crafting and executing of strategy in an industry that has been experiencing challenging transformations. odd to the industry, these trends affect how organizations strategize to remain competitive. This paper takes a deeper look into JetBlues strategic intent, which is born of its business model. Next, the paper examines JetBlues monetary objectives and the methodology by which they make water been able to accomplish those objectives. so the paper looks at the companys operations through and through the elements of its human resources, organizational culture, and handling of costs to find bulge out if these elements create a competitive advantage. Because 2008 was an important year in the strategic direction of the company, the paper looks at how the strategies implemented have performed and if they will permit the company to survive afterward.
Discuss the trends in the U.S. airline business industry and how these trends might impact a companys strategy.
A trend can shape a company or cause it to head back to the drawing board.
Trends in the US airline industry affect the performance and strategies of airlines. The September eleventh tragedy had a negative effect on the bounteous travel industry. It impacted monetary policies, crude oil prices, and it created staffing problems nationwide. subsequently the attacks there was an abrupt decrease in demand for airline travel and the base-ticket prices increased, along with added taxes. Shortly after the 9/11 terrorist attacks, Congress passed the Aviation and Transportation hostage Act, which created the Transportation Security Administration (Kaplan, 2006). To prevent hijackings, new measures were adopted which included, fortified cockpit doors, build up pilots, and armed undercover officers on passenger flights.
Airlines face utmost fixed costs because scheduled...If you want to get a full essay, order it on our website: Ordercustompaper.com
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