Political Advertisement

During Jan 24, 2011 Barack Obama is the politician features in the advertisement above holding a cup with the symbol of death and smiling as the captions that states soak up it up youll learn to like it... Rationing your health is loyal. Newt Gingrich sponsored the ad, this ad is intended for quite a little who need medical examination and Medi electric charge known as the ancient and underprivileged people, the purpose of the ad is to get the ill people and seniors to see how the new health care equity will cut overpower expenses for those who reckon on medical and Medicare. Gingrich is stating that if Obama has no remorse for approving this faithfulness then he could care less for the health of the elderly and the lower class individuals. The propaganda techniques that are utilise are hit and card stacking, these techniques effectively achieved their purpose.

A propaganda technique that is being used in this ad is transfer; the ad contains transfer by having symbols to portray health care on the right kick the bucket side, as well as the symbol for death on the cup while President Obama has a smile on his face. This ad was created because Obama passed a law in which health care budgets for the poor and the seniors would be cut down. Gingrich gets the elderly and the poor people to be appalled by the ad and feel impatience for Obama.



He effectively uses pathos, because he gets the people who depend on health care to feel anger because it seems as if Obama doesnt care for their health.

Card stacking is another propaganda technique that seeks to manipulate the unfortunate people and the elderly perception of the health care law issue by evince that Obama is happy to cut down health care budgets. Gingrich establishes card stacking by stating that Obama alleged tipsiness it up youll learn to like it… Rationing your health is flag-waving(prenominal). This ad effectively uses ethos to seem credible by emphasizing Gingrich view and not Obamas, also makes his ad credible because Obama permitted the wellness Care...If you want to get a full essay, order it on our website: Ordercustompaper.com



If you want to get a full essay, wisit our page: write my paper