School

ntroduction
With the airline industry in the USA hardly
making ?nancial records, how has it been
practicable for a small bon ton much(prenominal) as sou-west Airlines to completely satisfy their customers since 1971? (Bovier, 1993). What
lessons has the management of southwestern United States
Airlines learned in such a relatively short time
period? How have these lessons enabled the
bon ton to capture such a portion of the
market? (Bovier, 1993; George and Jones,
1996)
south-west Airlines began its service in
1971. Since then the killer-whale painted
planes have become familiar to their customers and to collective America. Besides
being pro?table, expanding constantly and
defending its high regulate on the Fortune 500
tend, Southwest has a very special trait: attitude
(Bovier, 1993). The Southwest perspective
stems from CEO Herb Kelleher and Southwests employee motivation.
The purpose of this article is to discover
the sources of success of Southwest Airlines as
a company with high employee motivation.
Three factors will be addressed:
(1) Southwest as an sharp company;
(2) the source of employee motivation in this
excellent company; and
(3) whether lessons learned can adequately
address emf future problems for
Southwest.




Southwest the excellent company
In Peters and Watermans In Search of
Excellence (1982), the authors summarize the
results of their study of excellent companies. Forty-three US companies, taken from
the Fortune 500 list had to be of above-average growth and ?nancial return over a 20-year
period, confirming have a reputation in their business sphere of influence for continuous innovation in
response to changing markets (Pugh and
Hickson, 1997, p. 99). The authors then
applied the McKinsey 7-s cloth to the
selected companies. The 7-s framework
describes the seven variables that any intelligent approach to organizing had to encompass (Peters and Waterman, 1982, pp. 9-10):
structure, strategy, systems, trend skills, shared
values, and...If you want to get a full essay, order it on our website: Ordercustompaper.com



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