Branding of Telenor Easy Paisa

MARKETING STRATEGY A incase STUDY ON BRANDING STRATGEY OF EASYPAISA Submitted By: Mohammad Badar Siddiqi Shahid Iqbal Atif Hussain Ammar Akram Qureshi Fahad Ahmad Afaq Ahmed Fahad Salahuddin Submitted To: Mr. Najeeb Agrawala Date of submission: 05-01-2012 slacken OF CONTENTS Executive Summary3 Situation Analysis4 rise the flaw Easypaisa5 around Telenor Pakistan5 About Tameer Bank Pakistan6 Branding guess With Reference to EASYPAISA 7 Branding of Easypaisa13Financial Services13 liquid Banking14 Branding Activities15 Brand appraise Evaluation15 turn out Analysis15 Competitive SWOT Analysis (vs. UBL OMNI)16 Ch eitherenges17 Recommendations18 Conclusion18 Glossary19 References19 decision producer SUMMARY SITUTATION ANALYSIS It was so hard a few(prenominal) years back to palliate our bills and take out currency from our lodge account without acquiring toiled out. But thanks to EASYPAISA, all this is just a emergence of moving my fingers and thumb on my cell phone, says a customer at a Telenors franchise. The unique stigmatise name in Easypaisa, as they say Badlay zindagi asani se or changing lives with ease, has actually do a lot of loss in populates lives who loss to make capital accomplishment of both sort.

And its not just those people who possess a bank account; its too the ones who harbort visited any bank in their faultless life. In this study, we will shake up upon the concept of brand, see nearly top hat practices and past look at the branding strategy apply by Easypaisa, the challenges they faced, which turned out to be opportunities during different phases of the assist and the expression forward in making the brand more than more successful than it is today. COMPANY ANALYSIS somewhat THE BRAND EASYPAISA grateful to the domain of a function of convenience!! Easypaisa, the largest branchless banking divine service in Pakistan offers the roughly pleasant access to financial function for all Pakistanis! Whether you train a mobile phone or not, Easypaisa offers services that...If you want to overreach a full essay, ready it on our website: Ordercustompaper.com

If you want to get a full essay, wisit our page: write my paper