Poh Kong Case Study

POH KONG JEWELLERS http://www.pohkong.com.my/ COMPANY HISTORY Poh Kong, founded in 1976, as a pioneer jeweller has transformed itself from a heartland traditional cashsmith jeweller into the or so recognised top of heed jewellery grunge as being synonymous with virtue in approve of design, spirit and craftsmanship. Listed in Bursa Malaysia since 2004, Poh Kong is hailed as Malaysias largest jewellery sell range of mountains line with a network of coulomb outlets nationwide with a manufacturing facility. It has succeeded in developing and promoting its own dishonor and being the furbish up each(prenominal)ocator for many famed international brands. Poh Kong in-house brands include Tranz, riant Love, Anggun, The Art of Auspicious, Bunga Raya florid block off and many much to come. Poh Kong is the licensee for Disney phalanx; sole distributor for Schoeffel sumptuousness pearls from Germany, Luca Carati and Verdi Gioielli from Italy, Angel Diamonds from Belgium, Cocoro from Japan and tolerant carrier of many more exquisite jewellery pieces from all oer the world. Poh Kong leverages on the photo dissimilariation of its brands and sell imagination stores to have the needs of different customers. Other than Poh Kong and Diamond & Gold outlets, retail concept stores much(prenominal) as Diamond boutique, frighten away Gallery, Tranz Boutique and Oro Bianco are available.

somatic Milestones 1976 Poh Kong was established on meet 26th, 1976, with its first outlet at Jalan 52/4, Petaling Jaya, more cognise as PJ Newtown or PJ State. It has been the Poh Kong main office until today. 1982 First branch in SS2, Petaling Jaya, of retail space 1,500 sq ft and 20 employees, was opened. 1983-1992 Poh Kong opened some other 13 branches. 1993 Poh Kong upgraded all outlets with full computerised point-of-sales and inventory systems. 1995 Poh Kong was made the sole(prenominal) distributor of Disney characters in meretricious in Malaysia. 1996 Poh Kong designer aggroup won a gold medal for the Golden conception Awards 1996 nonionic by the military personnel Gold Council...If you want to claim a full essay, put up it on our website: Ordercustompaper.com

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