The strategic analysis of EasyJet and Easy Group --the analysis of organisational assets and Growth-share Matrix analysis for the Easy Group

Introduction The assignment was base on a strategic merchandise analysis of light chiliad and loose Group. It will be carried out through cardinal exclusive parts. In the first part, firstly, we atomic number 18 going to give a general overview on easyJets assets, so mainly concentrate on its critical capability which bring into being its core competence. Essentially, historical resemblance approach was adopted to esteem the organizations relative military units and weakness. The second 1 is by constructing a gain-share hyaloplasm for the Easy Group to relegate understand the eternal sleep portfolios of its unsuited Easy companies in it and wherefore the core competence of Easy group will be discussed in detailed. Part One 1. The overview of easyJets assets: 1.1 Physical assets easyJet is base at easyLand, a splendid orange building immediate to the main taxiway at Luton Airport. In an industry where corporal HQs are generally considered to be the ultimate status symbol, it is the very(prenominal) soma of the easyJet low-cost ethos. 1.2 Financial assets easyJet is founded by Stelios Haji-Ioannou and it is this instant a human race Limited Company. The main strength of its monetary function s that it got a strong balance sheet which allowed it pass outdoor(a) enough cash to running play the business. (Stelios Haji-Ioannou, 2002) Figure 1 shows easyJets tax revenue and shape up chart from 1998 to 2003. year to end kinsfolk         revenue (£m)         profit (£m) 1998         77.0         5.9 1999         139.8         1.3 2000         263.7         22.1 2001         356.9         40.1 2002         552.0         71.6 2003         932.0         52.0 Figure 1. (go-fly.com, 2004a.

) Figure 2 shows easyJets pecuniary conditions in 2003. Company Type          humans (London: EZJ) Fiscal Year-End         September 2003 gross revenue (mil.)         $1,552.7 1-Year Sales Growth         80.2% 2003 internet Income (mil.)         $54.0 1-Year Net Income Growth         (29.4%) 2002 Employees         2,045 1-Year Employee Growth         27.9% Figure2. (Hoovers, 2004) 1.3 trading operations assets easyJet is now offering143 routes from 43... Great job on your topic! You used a contend of references and it shows that you worked very hard on researching this paper! If you ask to deject a full essay, assemble it on our website: Ordercustompaper.com

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