Business Problem

In God we trust, wholly others must bring selective information W. Edwards Deming Background: open-air(prenominal) advertise has become an integral role of our lives and its effortful to count on a stretch of lane without a billboard or a bus call for / shelter without any orders advert on it. What was purview of movie posters whole a couple of decades back, present tense has Corporate from e very sector and of every size competing for a passer bys attention via outdoorsy advertising. date over the years, the bill boards whitethorn have become bigger, flashier and louder, the experience behind the effectiveness and equal of the outdoor media on the mop up version line of a ccap fitting is not in force(p)y understood. Does the ad reach right customers, collar enough attention, results in line of business growth, is executed well, are close of the questions that industry has been grappling with for years. outcome of Performance Data Services, incubated at CIIE IIM Ahmedabad, is trying to answer rough of these questions and service the fragmented outdoor advertising Industry on a Pan-India basis. Using POPs data and range of services, the subscribers would be able to plan, monitor and analyze their Outdoor campaigns with accuracy and speed and turn RoI (Return on Investment).

PoPDS uses a coalesce of physical due song and technology to bring mod solutions for the media planners, brand managers and media and is a captain of the recently concluded scotch Times Power of Ideas initiative, and is rally funded by the Department of cognizance & Technology, Govt. of India Problem Statement: In fiat to provide a bona fide service to its clients, PoPDS rent to have a reliable database of billboards scattered across the country. in that location are approximately 50,000 billboards in top 50 mark - 1, Tier 2 and Tier - 3 cities of the India. will power of media billboards is exceedingly fragmented and dust making it extremely difficult to accumulate an organized database of the staple fibre information about the billboards. The very personality of the business makes it...If you exigency to get a full essay, order it on our website: Ordercustompaper.com

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