Part A Compare and contrast standardization with customization of international marketing strategies. Part B Is one approach better than the other?

Part A Compare and contrast standardization with customization of worldwideisticistic marketing strategies. The notion of sphericalization - a global dissipated act a global schema - is very appealing to double-deckers. (Hardy, 1994, p365). As soon as the firms decide to expand into the global marketplace, the international marketing manager should determine what strategy would be adoptive to mix the quaternion Ps of marketing: product, pricing, promotion, and place in the labyrinthian environment in future. In other words, the manager must(prenominal) decide all the standardisation strategy or customization strategy is suitable for the extra foreign market. 1.The meanings of standardization and customization strategies Standardization became a popular buzzword in the 1980s, as prop wizardnts such as Kenichi Ohmate argued that customers in the Triad were comme il faut increasingly alike, with sympathetic incomes, educational achievements, lifestyles, and aspiration s. (Manoney, Trigg, Griffin, and Pustay, 1998, p612). Therefore, standardization strategy indicates that the firm tends to offer the standardised products with same price and distribution to the consumers. Coca-Cola was one of the first international businesses to adopt this strategy and obtained a groovy achievement. By contrast, customization strategy pays more attention to the needs of disparate customers and tries to satisfy the varied demand. The firms that adopted this strategy tend to leave dissimilar products with contradictory price, advertisement, etc.

Haier for example, which is one of the largest e lectronic products companies in China, its p! osters in chinaware are two children without any clothes. However, the posters in midriff eastern are two children with local clothes because the Moslem civilization requests Haier to do like that. 2.The different focus in the middle of standardization and customization strategies In fact, standardization focuses on the cost situation of the good equation. It allows a firm to be able to fall down the cost and makes the firms profit increase. For example, If you want to get a effective essay, tack it on our website: OrderCustomPaper.com

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