Marketing Concepts

Introduction

In this assignment I will be expression at the merchandise and societal marketing concepts and how Harvey World exit applies these concepts to obtain a profit and keep their customers wants and require in mind to successfully reach their goals. I will too discuss the major forces in Harvey World croaks macro-environment to better understand what problems they face and from where they experience positive influences.

line of work 1

The Marketing Concept is defined as:
· rivet on customer needs and wants before developing their fruit/ work,
·Aligning all functions of the beau monde to focus on those needs,
·And realizing a profit by successfully satisfying the customer needs over the long-term better than their competitors.
(The Marketing Concept)

Thus, Harvey World Travel would apply the marketing concept by:
·Researching where customers would spend their holidays and at what cost, and always returning to the customer for more information to hold and keep their products up to date.
· employ their internal and external duty functions to focus on those needs, e.g.
o Using marketing (market look for and advertising) to supply customers with information about potential holidays.
oUsing HR/Personnel to relate to customers and their needs and provide the pitying touch.




oManaging and supporting franchisees to better reach their customers.
·Providing excellent service and positioning itself as a company that satisfies its customers needs.

Task 2

societal Marketing defined:
A principle of sustainable marketing that holds that a company should make marketing decisions by considering consumers wants, the companys requirements, consumers long-run interests, and societys long-run interests.
(Kotler & Armstrong, 2010, p. G8)

This heart and soul that Harvey World Travel should balance their profits, customers wants and the societys interests. It to a fault implies responsible business practices, such as sustainability,...If you want to stomach a full essay, order it on our website: Ordercustompaper.com



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