Non-profit organization attempt to achieve both(prenominal) other objectives than profit. This does not mean that they are uninterested in income as they have to generate cash to survive. However their primary goal is non economic, e.g. to provide education.
Marketing is of growing importance to numerous non-profit organizations because of the shoot to generate funds in an increasingly war-ridden arena. Even organization who rely on government - sponsored grants need to show how their work is of benefit to society: they must pucker the needs of their customers. Many non-profit organizations rely on membership fees or donations, which means that communication to individuals and organization is required, and they must be persuaded to amount or make a donation. This require marketing skills , which are being increasingly applied.
Characteristics of non-profit marketing :
Education versus meeting veritable needs
Some non-profit organizations see their role as not precisely meeting current needs of their customers but also educating tem in new ideas and issues, cultural development and social awareness. It can be done in harmony with providing CE as an additional value of CE course.
Multiple publics
Most non-profit organization pay heed several groups or publics.
The two broad groups are donors , who may be individuals, trust , companies and governmental bodies, and clients, who include audiences and beneficiaries. The need is to requite both donors and clients, complicating marketing task. For example a community railroad tie providing also the CE courses may be partly funded by the local authority and partly by other donors (individuals or companies) and partly by clients. To succeed all the groups must be satisfied.
Measurement of advantage and conflicting objectives
For profit oriented organizations success is measured ultimately on profitability. For non-profit organizations measuring success is not so easy. In...If you want to get a full essay, stage it on our website: Ordercustompaper.com
If you want to get a full essay, wisit our page: write my paper
No comments:
Post a Comment