Primo Italian Sausage

POSSIBLE ACTIONS
When choosing a positioning concept around which to fashionpirited Saxonville‘s national Italian sausage brand, there are several valid and considerable options. Among these are ―Love‖, ― correspondence‖, ― combine‖, ―Appreciation‖, ―Quick & Easy‖, ―Tradition‖, ―Family inter-group communication‖, and ―Clever Cooking‖. Below, we individually evaluate each of these choices. aft(prenominal) these evaluations, we will reveal the positioning concept we chose along with the encouraging reasons for doing so.
CONFIDENCE
Strengths:
 Using this positioning concept would allow us to profit on the sense of accomplishment a mother would witness after making a delicious meal employ Italian sausage
 Using Italian sausage in her meals federal agency that she can make great tasting meals even though she‘s not a gourmet chef.
 Gaining confidence in the kitchen could carry over into other aspects of her life and help her publication more pride in her abilities not only in the kitchen but also as a homemaker and mother.




Weaknesses:
 Confidence as a positioning concept lacks the ability to keep other concepts easily integrated into it
 The feeling of confidence is really difficult to convey through advertising and marketing because it means different things to different people
 Many women are already footsure in their preparedness abilities, therefore our maneuver market would be shallower and also harder to pinpoint for marketing information
 Easy for competitors to emulate
APPRECIATION
Strengths:
 Appreciation gives our target market self-worth and also plays to a common desire, wanting to be appreciated
 It makes mothers feel like what they do matters and is important to the family
Weaknesses:
 It is unrealistic to work out that mothers will believe that using sausage in their cooking will make them more appreciated
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