Case Study: BASF

Report of BASF

1. Overview of the BASF logistics feat in Southeast Asia

1.1 Company background

BASF is one of the worlds largest chemical companies. It was established in 1865 with the main product was coal yap based dyestuff. It has six main categories of products which are oil and gas, chemicals, plain products, plastics and fibers, dyestuff and finishing products and consumer products. The structure of the company is presented by three-dimensional matrix consisting of operating, regional and functional divisions. Since 1960, the company began to expand its operation at a global level through acquisition. In Southeast Asia, the company has over 30 companies in 16 countries through the region of which 12 has the performance facilities. Headquarter for the region is primed(p) in Singapore.

1.2 The supply chain and logistics operation of the company in Southeast Asia

In terms of the advert of goods in the region, each chemical group company can directly order the material, produce the goods and give them within the regional market. They build their own physical die hard of goods, being relatively independent from the parent companys physical flow of goods. However, only one third of total revenue in the southeast Asia is produced in the region due to the limited production capacity of the group companies, the remaining two-thirds are still principally supplied from the companys main production site in Germany.

Regarding the information management, at that place is little information flow within the region as group companies are located in different countries. Besides, each group company has developed its own information governance so it is hard to communicate and share information among them. on that point is almost no systematic information within the regional company due to the lack of computer support.

Then in the organisation and structure management, the headquarter in Singapore holds the responsibility for...

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