Individual functions of public relations

The functions of state-supported Relations (PR) can be grouped into two categories: Organizational and Societal. Many viewpoints of the functions fall into both categories and are not mutually limited. The scope of organizational functions of PR involves actions concerning the company, and societal functions of PR interests activities regarding society. Organizational functions of PR are activities that interact with or run into organizations while societal functions of PR have to do with actions that link up to the macrocosm. Communications commission, media relations, government affairs, promotional material, investor relations, community relations, consumer relations, and employee relations are organizational functions while marketing communications, consumer relations, public affairs and issues management summation social responsibility are societal functions. An industry must(prenominal)iness develop a positive image to the public and within the industry (Sitel 2006). To present this image successfully, a corporation must take need action in both categories.

Public RelationsPublic relations is a distinctive management function which athletic supporters take a leak and maintain mutual lines of communication, understanding, acceptance and cooperation between an organization and its publics; involves the management of problems or issues; helps management to keep informed on and responsible for(p) to public opinion; defines and emphasizes the responsibility of management to serve the public interest; helps management keep abreast of and effectively employ change, serving as an early warning system to help anticipate trends; and uses research and sound and ethical communication techniques as its principal tools.

Organizational FunctionsPublicity: The publicity and promotional aspect paves the route for the sale of products or services, so much so that nigh companies have placed sales quotas on their product publicity people. Internal motivation is a vital factor which affects the rear end line by building morale, enhancing productivity, and creating team spirit. It also helps grow qualified people and retain them (HSR, 2006). Public relations also provides an early...

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