New Balance Shoes

STRATEGIC MANAGEMENT NEWS DISCUSSION- NEW BALANCE 1 1. Company Profile: ranked 3rd in the US Athletic shoe industry, sensitive residual Arch Company as it was known in 1906 begun manufacturing arch support, orthopaedic shoes supports and prescription sternwear for citizenry with problem feet. In 1954, the company changed its name to New equilibrium Athletic Shoe Inc. with a focus on course shoes, but gradually entered the other segments such as walking, cross training, basketball, lawn tennis and adventure sports. (Bhat, 2005) New rest period started with a niche in developing accommodative foot orthotics and insoles to accommodate all kinds of foot issue and therefore when New Balance went into shoe manufacturing, they decided to pull back advantage of their expertise and cater to all foot-types by providing five diverse shoe widths in an industry where three was the standard. New Balances expertise was in manufacturing custom-made footwear for sportsmen and that soon became the primary(a) business of the company, they were also known for their innovative designs with multiple widths plectron providing both men and women more comfortably fitted shoes.

New Balances humanitarian stance toward labour has won favor among shoe consumers especially following boycotts of Nike and Adidas when these two brands came under energize for paying workers in third world countries sub-minimal wages, encouraging infant labour, and its sweatshop working conditions. New Balance aims to adhere to minimum active wage guidelines and retains the manufacturing of several shoes within the US, such that several products bore a Made in USA label, versus Made in chinaware. A favourite amongst consumers aged 30 and above, whose preference were performance and functionality everywhere fashion appeal and celebrity endorsements. However, due to its focus on the middle-aged group, New Balance has neglected the consumers below 30 age of age. (Bhat, 2005) 2 2. LOVE/hate- This is the New Balance.... If you want to get a wax essay, order it on our website: Ordercustompaper.com

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