Mtv Networks

Norrice L. Quarles Indiana Wesleyan University MTV - Comprehensive Case - brain 1 & 2 3/6/12 MTV - Comprehensive Case - Question 1 & 2 MTV Network - Question #1 MTV History * In 1977, Warner Amex Cable (Warner Communications and American Express) started the first nonpartisan interactive teleph mavin line TV system, Qube, in Columbus, Ohio. The Qube system was proposed of a childrens channel (now Nickelodeon), a music channel (Sight on Sound), and music oriented TV programs. By 1981, otherwise cable services promoted the channel nationally and the channel was reformatted to music scene and named MTV Music Television (www.mtvhistory.10001mb.com). MTV Venture with Arabs * This business venture was considered one of the biggest launches in MTVs history, due to the Arabian population and audience. The mediate East youths were the target audience, providing them with access to music via mobile, broadband, and television. MTV had hopes of easing tension, curiously politically, and become a culturally unifying agent indoors the surroundings (www.termpaperwarehouse.com). Arab Culture * The Arabian enculturation consisted of a huge takings of youth population that are rich and diverse. The Arabian culture is known for reacting negatively to controversial content (www.termpaperwarehouse.com).

They also take over a socially conservative overall cultural environment (Deresky, 2011). Challenges * One of the most important challenges pertained to MTV airing sexually plain programs and images to a socially conservative Middle Eastern culture. at that place were issues related to U.S. invasion of Iraq resulting in complications of American and Arab relationships (www.termpaperwarehouse.com). Lastly, there were other cable channel competitors that posed a threat to the success of the MTV venture (Deresky, 2011) What do I think? * The idea that MTV partnered with a local company helped their localization strategy. The MTV analysts thought success would harness by winning... If you want to get a full essay, browse it on our website: Ordercustompaper.com

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